Sometimes your new market or new use for a product is not obvious. REEBOK…take note.

It is not every day you find a lead user in your own household. But here is our story. My fiancé recently broke her leg and is working through the various protocols for recovery. After four weeks, she found herself in a “boot” and able to start to put some weight on the affected leg. Trouble was, she found the height of the sole of the boot made her bad leg higher than the good leg. No one from the orthopedics office offered any advice covering this eventuality. We went shopping and after much trial and error, found that the Reebok ZIGTECH gives the height needed to match the “boot” and also gives a very stable base.

Lead users are where you find them… for more on lead user research and the concept of lead user, please see the writings of Eric von Hippel, his videos and his e-books are readily available to you when you Google him.